Integrated Marketing Solutions
design impactful communications
Explore our integrated marketing solutions that unify messaging across every customer touchpoint, ensuring brand consistency and maximizing engagement
Consistent Messaging & Integrated Touchpoints
When you’re moving forward at a fast pace, it’s easy for your brand, messaging, sales, and marketing efforts to differ – sometimes a lot. Inconsistent messaging can appear disingenuous to your customers. TBM works with you to identify the right messaging and brand for your business – what is working for you now and how you can pave the way for your future.
Our Approach to Integrated Marketing
TBM will review your current content and brand, ask you what your future business looks like, and identify what is currently performing the best for you and your competitors. We’ll create a report that shows the inconsistencies in your current plan, options on bringing everything together, and a roadmap for implementation.
Since we are focused on data, we highly recommend A/B or multivariate testing for all customer touchpoints from the initial impression through customer support. We can include this testing in the roadmap if desired.
Making Our Case
At TBM, we are data-driven and all of our messaging has been updated to highlight how we use data. If we stated here that we work with you to design and build content or a website after a consultation, that brings all of our other claims into question – what data is driving our recommendations?
A General Project Overview
what to expect
1. Initial Consultation
We’ll schedule a 60-minute video consultation to discuss your project at a high level. We are happy to sign a mutual NDA before discussing anything specific to your business, just email us and we can send you our NDA. Once you schedule your consultation, you will receive a follow up email with information that will help create the project.
2. Statement of Work
TBM will send over either a Statement of Work (SOW) if you’re an existing customer or an agreement that includes the initial SOW for new customers. This will include milestones, estimated schedule and timelines, payment, and final deliverables.
3. TBM Review
Depending on the scope, this may be a simple review of a few channels (website, emails, and social media) or can be an in-depth review of website(s), marketing messaging, sales scripts, sales emails, customer service scripts, emails, and messaging, follow up messaging, and troubleshooting. We’re not only looking at the content, but the outcomes from receiving the content – this is where you’ll hear us asking, “and then what…” We’re looking for both, what the data says and what you feel to provide the best recommendations. We expect this to be interactive with multiple Subject Matter Experts (SMEs) involved and will work with each to get the time to discuss their process, different outcomes, and what data is tracked.
4. Progress Calls
We will schedule calls to discuss what we’ve found, progress, and next steps. These calls will continue through the TBM Review to ensure all stakeholders are informed of progress and we can course correct if necessary.
5. Initial Report
We’ll use the information we found in our TBM Review and discussion from the Progress Calls to create our initial report. We’ll send it over for review and schedule a call once all stakeholders have had an opportunity to review.
6. Final Report
TBM will update the report as needed and provide the recommended brand identity package, recommended content, points of automation, and two roadmaps – one where you use TBM (or another consultant) to update all content and touchpoints and one where you use your internal teams to update the content and touchpoints.